INEOS Styrolution equips Haier with high quality material for new fridge liners
INEOS Styrolution, the global leader in styrenics and leading styrenic solution provider in the household industry, has been selected by Haier as the ABS supplier for fridge liners in its new range of refrigerators launched in June 2016. Haier, the world leading brand in household appliances, had identified INEOS Styrolution’s Novodur® 595CP (Liner ABS) as the material of choice for its new fridge liners application. Novodur 595CP’s high ESCR property is a critical characteristic contributing to more than 25% reduction in fridge liner cracking, resulting in higher cost savings for Haier.
In March 2017, INEOS Styrolution was awarded the prestigious 2017 Haier Golden Cube Award* at its annual Global Supplier Conference in Shanghai, in recognition of INEOS Styrolution’s innovation capabilities in the fridge liner application, as well as our collaborative partnership approach with Haier.
Sven Riechers, Vice President, Specialties Business Management, Asia Pacific, INEOS Styrolution: “We are extremely pleased to be able to work with innovative and forward looking global brands such as Haier, helping them to find innovative solutions to further enhance their leadership of high enterprise standards in the refrigerator industry.”
*The Haier Golden Cube Award was established in 2015 to promote the ecosystem between Haier and its suppliers. It is also one of the highly recognized awards in the Household industry in evaluating supplier’s innovation capabilities.
ABOUT INEOS STYROLUTION
INEOS Styrolution is the leading, global styrenics supplier with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. With world-class production facilities and more than 85 years of experience, INEOS Styrolution helps its customers succeed by offering the best possible solution, designed to give them a competitive edge in their markets. The company provides styrenic applications for many everyday products across a broad range of industries, including Automotive, Electronics, Household, Construction, Healthcare, Packaging and Toys/ Sports/ Leisure. In 2016, sales were at 4.5 billion euros. INEOS Styrolution employs approximately 3,200 people and operates 16 production sites in nine countries.
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