INEOS Styrolution’s ABS grade chosen by Renault for decorative exterior door application with real chrome effect

Frankfurt, Germany

  • Novodur® P2MC selected for use with Renault Kadjar
  • Long-lasting cooperation with Renault and SRG Global™
  • INEOS Styrolution, the global leader in styrenics, announces today that its Novodur® P2MC grade has been selected by Renault and SRG Global for a decorative exterior application with real chrome effect for the Renault Kadjar.

    Decorative exterior parts contributing to the signature of a car and the related brand recently became more relevant in the automotive industry.

    Renault has decided for an embellishing application with real chrome effect on the door of the Kadjar and other models. When selecting the best material for this purpose, Renault and SRG Global decided for INEOS Styrolution’s Novodur P2MC, which is tailor-made for this application:

  • Novodur P2MC is the ideal resin for the electroplating decorative process and it is optimized for excellent adhesion of the chromium layer.
  • It provides a high flowability, which makes it suitable for long and demanding molding parts.
  • Novodur P2MC has a long track record for high quality and low reject rates with plated exterior automotive applications.
  • The material provides a good balance across flow and impact performance.
  • Weight reduction compared to the use of real metal.
  • “We are very pleased about a positive long-term relationship with Renault and SRG Global,” comments Christophe Ginss, Sales Director Automotive EMEA with global coordination role. “We have worked with both from the initial stage of this project and were able to help select the right solution very early in the process. We are always excited to work closely with our customers and partners to come up with the best solution.”

    Visit us at the international conference on “Plastics in Automotive Engineering” in Mannheim (booth 88, Congress Center Rosengarten, March 29-30, 2017).

    Follow us on Twitter (@styrolution).


    INEOS Styrolution is the leading, global styrenics supplier with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. With world-class production facilities and more than 85 years of experience, INEOS Styrolution helps its customers succeed by offering the best possible solution, designed to give them a competitive edge in their markets. The company provides styrenic applications for many everyday products across a broad range of industries, including Automotive, Electronics, Household, Construction, Healthcare, Packaging and Toys/ Sports/ Leisure. In 2016, sales were at 4.5 billion euros. INEOS Styrolution employs approximately 3,200 people and operates 16 production sites in nine countries.

    For futher information contact:

    Name : Dr. Ralf Leinemann

    Position : Global Manager PR & Marketing Communications

    Phone Number : work +49 69 5095501366

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