Market leader Styrolution strengthens its position in styrenic specialties in Europe, the Middle East and Africa
Frankfurt, Germany – December 9, 2013 – Styrolution today announced measures to better serve customers in Europe, the Middle East and Africa (EMEA). New initiatives include the optimization of Styrolution's production network in Germany and the opening of a regional specialties logistics center. These measures enable Styrolution to offer customers greater flexibility, long-term and secure supply, and lot-to-lot consistency. They also extend Styrolution's regional reach and further strengthen its leading market position in the region's key focus industries, such as automotive, healthcare and diagnostics, and building and construction.
Rob Buntinx, vice president styrenic specialties EMEA, Styrolution: "These measures will accelerate the implementation of Styrolution's Triple Shift strategy in the region," said Buntinx. "I am confident that these initiatives will not only strengthen our already leading position but they will ultimately translate into greater value for customers in terms of the products, security of supply and services we provide. They will also position us for further growth in key growth industries, such as automotive, healthcare and diagnostics and building and construction."
ABOUT INEOS STYROLUTION
INEOS Styrolution is the leading, global styrenics supplier with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. With world-class production facilities and more than 85 years of experience, INEOS Styrolution helps its customers succeed by offering the best possible solution, designed to give them a competitive edge in their markets. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electronics, household, construction, healthcare, toys/sports/leisure, and packaging. In 2015, sales were at 5 billion euros. INEOS Styrolution employs approximately 3,100 people and operates 15 production sites in nine countries.