Our company brand guidelines
While we have a federated structure, we are seen to the outside world as a single INEOS brand. Our brand therefore represents every aspect of INEOS and demonstrates who we are, what we do and how we do it. It sets expectations of how we behave and the experience of working with us.
Our values – Safety, Excellence, Manners, Challenge and Winning - are the way we represent INEOS consistently to all our audiences. Everyone at INEOS has a responsibility to uphold these values.
The INEOS logo is the symbol for INEOS. It stands for challenge, for excellence, and for our no-nonsense approach. We like it, it works for us and we protect it – and have no intention of changing it!
The INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.
Sir Jim Ratcliffe, INEOS Chairman and CEO
Usage and Download guide
These guidelines are intended to ensure brand consistency across all INEOS touchpoints. They should be followed as closely as possible.
They do however; allow flexibility within the layouts and structure as we know that no two communication touchpoints are identical. If in any doubt, please contact richard.longden@ineos.com
