INEOS Styrolution has figured out a way to support geobra Brandstätter Stiftung & Co.KG that the “PLAYMOBIL JUNIOR” range can be made from at least 90% renewable materials.
The entire PLAYMOBIL Junior range is now produced using bio-circular plastics, instead of gas and oil – making it the first global toy brand to launch a full product line made from renewable raw materials.
INEOS Styrolution said it had been impressed by the speed with which PLAYMOBIL had adopted its bio-based materials into its new JUNIOR range.
“Our two companies share the same values,” said Sven Riechers, Vice President Sales Management EMEA at INEOS Styrolution.
“We both care for the environment and future generations to enjoy it.”
The range features Terluran® ECO and Zylar® ECO with at least 90% bio-based content. Both materials are ISCC-certified (bio-circular/mass balance approach), ensuring traceability and sustainability throughout the supply chain
90%
INEOS Styrolution has figured out a way to make raw material from at least 90% renewable materials, which is used in PLAYMOBIL Junior Sets
Terluran® ECO
A fully bio-based ABS made from 100% renewable raw materials
Zylar® ECO
Transparent components are made with 90% bio-based content