Business
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability.
TURNING A VISION INTO REALITY
Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped-back, utilitarian 4x4. This became our vision — to build a no-nonsense 4x4, engineered to overcome all conditions and withstand the daily punishment drivers need to put it through. For those who depend on a vehicle as a hard-working tool, wherever they are in the world. We’re now turning that vision into a reality. More than 200 of the world’s best engineers are deep into the task at hand, building the Grenadier from the ground up. With every decision based solely on utility. No design for design’s sake. Function over form, every step of the way. Built on purpose.
CHALLENGE ACCEPTED
Challenges exist to be overcome. That’s why we’re building the Grenadier. A piece of uncompromising kit that gets the job done with minimum fuss, whether you’re reaching stranded livestock or towing a 3.5 tonne trailer. Everything about the Grenadier is based on utility. Function over form, every step of the way. How it works is the only measure of success. And we’ve got the team for the job. British manufacturing meets German engineering.
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