INEOS’ GO Run For Fun charity found itself in the running for two Cannes film awards in October – and won both.
It was honoured at the Cannes Corporate Media & TV Awards, one of the world’s most important festivals in the corporate audiovisual industry, for its Dart TV educational cartoon series.
GO Run For Fun commissioned the series, which is free to schools, to encourage children to embrace a healthier and more active life.
Chairman Jim Ratcliffe, a keen runner himself who founded the charity, joined the Dart TV production team from London-based Media Zoo in Palm Beach, Cannes, to pick up the awards for best CSR programme and best Webisode programme.
GO Run For Fun was set up two years ago. Since then almost 100,000 children from all over the world have got involved. “It has exceeded all my expectations,” said Jim.
All the Dart films can be found on the GO Run For Fun website www.gorunforfun.com