IN the first collection of its kind, Belstaff has designed on-shore clothing for the British team.
It has drawn inspiration from the garments worn by America’s Cup teams throughout the competition’s 168-year history.
“Just wearing Belstaff makes me feel proud because it’s such an iconic British brand that’s adventurous and always pushing the boundaries,” said skipper Sir Ben Ainslie.
The 23-piece collection, which merges iconic Belstaff pieces with high-performance materials designed to last, will go on sale to the public from April next year.
INEOS bought Belstaff in October 2017.