INEOS Styrolution introduces first sustainable styrenics products with superior weathering resistance based on bio-attribution


Window profiles © Shutterstock) and car spoiler (© INEOS Styrolution), typical applications for Luran S


  • Up to 50% bio-attributed content
  • Up to 58% lower carbon footprint
  • ISCC PLUS certified process
  • INEOS Styrolution, the global leader in styrenics, has today announced the introduction of the company’s first sustainable ASA[1] solution. INEOS Styrolution’s Luran® S material is now also available as Luran® S ECO with up to 50% bio-attributed content.

    Luran S is a family of products for very demanding applications. It is particularly known for use in outdoor applications. Its UV resistance makes it the material of choice for a range of applications in the construction industry and exterior applications in automotive. Luran S is also selected for a range of applications in the Toys, Sports and Leisure industry.

    The longevity resulting from its UV resistance can be considered a first step towards being a sustainable product. True sustainability is now coming with the material being based on bio-attributed content. Options with up to 50% bio-attributed content are available[2].

    LCA analyses that the new Luran S ECO B products will offer up to 58% carbon footprint reduction when compared to the respective fossil-based products, depending on the selected Luran S grade[3].

    The bio-attribution process is certified by ISCC PLUS. Production of Luran S ECO B is at INEOS Styrolution’s plant in Ludwigshafen, Germany.

    Marcela Villegas, Director Commercial Product Management EMEA, said: “Our Luran S ECO B products are to my knowledge the first bio-attributed ASA materials in the market. We are excited that these products will help us and our customers to meet our respective sustainability targets. I encourage interested customers to talk to us about these new options.”


    [1] ASA: acrylonitrile styrene acrylate

    [2] For detailed information regarding a specific grade, customers are invited to contact INEOS Styrolution

    [3] Data assessed by an independent 3rd party.

    Follow INEOS Styrolution on Twitter (@styrolution).

    Visit INEOS Styrolution at K fair in Düsseldorf, October 19-26, 2022: hall 6 / booth 6D28.


    INEOS Styrolution is the leading global styrenics supplier, with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. With world-class production facilities and more than 90 years of experience, INEOS Styrolution helps its customers succeed by offering solutions, designed to give them a competitive edge in their markets. At the same time, these innovative and sustainable best-in-class solutions help make the circular economy for styrenics a reality. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electronics, household, construction, healthcare, packaging and toys/sports/leisure. In 2021, sales were at 6 billion euros. INEOS Styrolution employs approximately 3,600 people and operates 20 production sites in ten countries.

    For futher information contact:

    Name : Dr. Ralf Leinemann

    Position : Global Manager PR & Marketing Communications

    Phone Number : work +49 69 5095501366

    Email :

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