INEOS Styrolution’s new polymer modifier portfolio gains momentum in the market

Frankfurt, Germany

  • INEOS Styrolution’s new polymer modifiers enhance sustainability, physical properties and processability
  • New webpage dedicated to the new modifier portfolio and new contact email to get support within 24 hours (on workdays)
  • INEOS Styrolution, the global leader in styrenics, has announced today that its new polymer modifiers introduced only recently[1] have triggered a lot of interest by customers.

    Particular factors contributing to the increased popularity of INEOS Styrolution’s modifiers are their effectiveness with PVC and the special properties of Styroflex®, one of INEOS Styrolution’s SBC polymers.

    INEOS Styrolution’s modifiers help PVC to cope with the increasing effects of climate change by enhancing its heat and UV resistance plus its mechanical property retention. A demand spike for the ASA Luran® S PVC modifiers indicates the demand for this ability. Today, the majority of EMEA PVC processing companies already use, or currently perform tests with, our modifiers.

    The SBC polymer Styroflex® has unique capabilities derived from its intermediate polarity, high flow, bonding capabilities and immense elasticity. It sparks a lot of interest as highly efficient modifier for processing and mechanical properties of natural fibers, highly filled compounds and composites.

    Till Mills, Business Development Manager Plastics at Caldic, one of INEOS Styrolution’s specialised distribution partners says: “Together with INEOS Styolution, Caldic is offering a set of powder grades for polymer modification that can support our customers in improving their selected product properties to enhance existing application designs and develop new ones for the future, while simultaneously caring for the planet.”

    Mikko Långström is Sales Manager at Bjørn Thorsen, INEOS Styrolution’s other specialised distribution partner for the new modifier portfolio. He says: “With constantly increasing performance requirements for end-products an increasing number of OEMs is looking into polymer modifiers as a viable option to achieve a boost in material performance. The styrenic modifiers portfolio from INEOS Styrolution answers directly to this demand and enables us to provide our customers solutions that have previously not been available – essentially bringing higher value solution to the end-customers.”

    Stephan Gschwind, Business Development Manager at INEOS Styrolution summarises: “When we came up with the idea of bringing an entire portfolio of new polymer modifiers to market, we quickly realised that we are on to a great concept. Already during the development phase we worked with a range of customers to understand their needs, develop our offering and help them to make their great products even better.”

    INEOS Styrolution’s new modifier line is the result of intensive testing with a range of customers and partners over the past years. The result is a thorough set of new powder grades that not only modify selected product properties to allow for new application designs. Certain modifiers also allow for improved processing resulting for example in working at lower temperatures and with a lower energy consumption.

    Modifications range from enhanced stiffness to superior long-term performance with heat exposure, better color fastness and retention, UV resistance, dimensional stability, impact resistance and more.

    The styrenics based modifiers address a wide range of polymers. Compatibility and efficiency vary by polymer and have been tested for polymers including ABS[2], ASA[3], PBT[4], PC[5], PP[6], PE[7], PS[8], PVC[9], SAN[10], SBC[11], TPE[12] and TPU[13].

    More information on the new modifiers can be found here:

    INEOS Styrolution – modifier product page

    Contact email: insty.modifiers [@]



    Bjørn Thorsen:


    [1] See

    [2] ABS: Acrylonitrile butadiene styrene

    [3] ASA: Acrylonitrile styrene acrylate

    [4] PBT: Polybutylene terephthalate

    [5] PC: Polycarbonate

    [6] PP: Polypropylene

    [7] PE: Polyethylene

    [8] PS: Polystyrene

    [9] PVC: Polyvinyl chloride

    [10] SAN: Styrene acrylonitrile

    [11] SBC: Styrene butadiene copolymer

    [12] TPE: Thermoplastic elastomer

    [13] TPU: Thermoplastic polyurethane


    INEOS Styrolution is the leading global styrenics supplier, with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. With world-class production facilities and more than 90 years of experience, INEOS Styrolution helps its customers succeed by offering solutions, designed to give them a competitive edge in their markets. At the same time, these innovative and sustainable best-in-class solutions help make the circular economy for styrenics a reality. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electronics, household, construction, healthcare, packaging and toys/sports/leisure. In 2021, sales were at 6 billion euros. INEOS Styrolution employs approximately 3,600 people and operates 20 production sites in ten countries.

    For futher information contact:

    Name : Dr. Ralf Leinemann

    Position : Global Manager PR & Marketing Communications

    Phone Number : work +49 69 5095501366

    Email :

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