INOVYN becomes INEOS Inovyn, unveils new logo
- A new INOVYN logo was officially revealed at this year’s INOVYN Awards and will soon be followed by a new brand identity
- INOVYN’s original logo dated back to 2015, when the company was jointly created by Solvay and INEOS. INEOS took full control of the company in 2016.
- The new branding marks the beginning of a new era for INOVYN, in which the company fully capitalise on the reputational and business benefits granted by the INEOS brand.
INOVYN officially unveiled its new name and logo on the occasion of the INOVYN Awards 2022 Opening Ceremony. The vinyl chloride producer will now be referred to as INEOS Inovyn.
The new logo sees INOVYN fully align its company brand as a full member of the INEOS family. The INEOS brand has continued to strengthen over its 25 years, with the development of its different businesses in chemicals, energy, sports, hygienics, automotive and clothing.
“Our new logo and visual profile shows just how we’ve all come to share the same DNA and values across the wider INEOS Group,” says Geir Tuft, CEO of INEOS Inovyn. “It shows consistency across our brands and it is a nod to our common nature as a diverse, ambitious, committed, optimistic, empowered, open-minded, uncompromising and bold brand.”
The new direction also marks a turning point for INOVYN’s hydrogen business which will now be renamed as INEOS Hydrogen. The name of most legal entities and commercial products of INEOS Inovyn, however, will remain unchanged.
We will in due time inform our customers and suppliers about the details on the implementation of the new branding.