Pappelina launches the world’s first plastic rug made of bio-attributed PVC BIOVYN™
- Pappelina selects bio-attributed PVC BIOVYN™ for the new bio edition of its iconic VERA design
- Certified by the Roundtable on Sustainable Biomaterials, BIOVYN™ delivers a reduction in carbon footprint of over 90%
Pappelina, the Swedish rug company, is celebrating the 20th anniversary of its iconic VERA design by launching an innovative new bio collection this Autumn.
The VERA 2.0 Bio Edition is the world’s first plastic rug made with BIOVYN™, the world’s first bio-attributed PVC produced by INOVYN.
Certified by the Roundtable on Sustainable Biomaterials (RSB), BIOVYN™ is a next generation PVC made using 100% renewable feedstock, in this case from wood-based tall oil[1]. The innovative product delivers a reduction in carbon footprint of over 90% compared to conventionally produced PVC.
Using BIOVYN™ is a deliberate choice by Pappelina as part of its strategy to move to a more sustainable and conscious portfolio of products.
To deliver its BIOVYN™ based VERA 2.0 Bio Edition collection, Pappelina will source PVC foil from experienced and long-term partner Gislaved Folie AB.
Comments Inna Jeschke, Business Unit Manager Polymers at INOVYN: “It is exciting to see more and more of our customers such as Pappelina using BIOVYN™ to produce new designs with very strong sustainability credentials, including a significantly lower carbon footprint. With its new VERA 2.0 Bio Edition, Pappelina is taking a further step forward in its sustainability journey, contributing to the circular economy.”
ENDS
www.biovyn.co.uk
www.pappelina.com
www.gislavedfolie.se
[1] Crude wood-based tall oil is a residue of the pulp making process used for paper production and a part of responsible wood sourcing.