The Road Less Travelled
BELSTAFF is drawn to risk-takers, those who thrive on adventure and are not afraid to veer off the beaten path. So too is INEOS.
That’s why the two are a perfect fit. INEOS, which bought the iconic British clothing brand in 2017, and Belstaff understand each other.
Now members of the public have been given an opportunity to listen to an original podcast series from Belstaff, exploring the lives of five different talented souls, who have taken unfamiliar roads in life by challenging both who they were ‘meant to be’ and the wider status quo.
Their stories are shared in the podcast series, entitled The Road Less Travelled, which has been described by GQ Magazine as the perfect antidote to a miserable morning commute.
In the first series, host Reggie Yates – no stranger to hard work and going his own way – interviews actors Stanley Tucci (The Devil Wears Prada), Raleigh Ritchie (Game of Thrones), Naomie Harris (Moonlight), Andrew Scott (Fleabag) and Emma Mackey (Sex Education).
Hosted by Reggie Yates
EPISODE ONE - STANLEY TUCCI
In this episode, actor, writer and director Stanley Tucci discusses his creative path from working-class New York, to a shy radio-voice on Frasier, before playing an Oscar-nominated role in the critically acclaimed Spotlight.
Stanley’s life, the characters he has portrayed and the stories he has told, have become reflections of his own remarkable journey - he regards this as a paramount part of his creative process.
EPISODE TWO - RALEIGH RITCHIE
In this episode we meet actor and musician Jacob Anderson AKA Raleigh Ritchie. Raleigh left his family in Bristol to live in a hostel in London - where he auditioned all day, recorded his next album at night and eventually landed the monumental role of ‘Grey Worm’ in Game of Thrones propelling his career into the Hollywood stratosphere.
Raleigh’s personal struggles with identity, new-found fame and his mixed heritage give him a unique view on the world - one that fuels his desire to be authentic - in his performances, music and life.
EPISODE THREE - NAOMIE HARRIS
In this episode we meet Naomie Harris, multi-award winning actress and the star of Oscar winning film, Moonlight. Naomie discusses her community drama school in North London, being an outlier at Cambridge University, and how stepping out of her culture and standing apart - eventually led to her cinematic success.
Naomie’s devotion to playing powerful female characters, from Eve Moneypenny to Winnie Mandela, are re-defining the scripts of history and giving humanity, complexity and personality to icons of popular culture.
EPISODE FOUR - ANDREW SCOTT
In this episode we meet Andrew Scott, who discusses coming out in Catholic Ireland, forgiving the church and how his latest role in the highly acclaimed series Fleabag will potentially alter Britain’s perception of priests today.
Andrew’s deep love for human nature, whether it’s playfulness, insecurities or a desire for success - have been truly influential on his life as an actor, as a friend and as Britain’s most infamous characters in Spectre and Sherlock.
EPISODE FIVE - EMMA MACKEY
In this episode we meet Emma Mackey, actress and star of Netflix series Sex Education. Emma discusses growing up in rural France, trying to fit in at school, and what it’s really like to shoot a sex scene.
Emma’s own character, and the character that she’s risen to fame playing, all embody a sense of individuality. A feature she feels is desired by all of modern society.
Location Location Location
Belstaff’s appetite for change shows no signs of flagging as it moves its flagship London store to a better site
BELSTAFF’S adventure into the High Street continues. Since INEOS took over the iconic British clothing brand in October 2017, it has reopened and relocated stores. The latest decision saw a new flagship store open in London’s Regent Street, which attracts more than 50 million visitors a year to its eclectic mix of iconic British and international brands.
For the past six years the company’s flagship store had been based in New Bond Street, but with a new vision for store design and a community building focus, it was time for a move.
The new shop is close to Soho, one of London’s most vibrant neighbourhoods which will be reflected in the store.
“The space can be transformed from a retail environment into a community hub very easily because all fixtures are on castors,” said CEO Helen Wright. And Belstaff intends to do that.
It wants to host an ongoing series of curated events with guest hosts along with special screenings, panel discussions and podcast recordings.
And key figures from the Soho community were involved in the official opening event, curating the food, music and entertainment.
As with many of Belstaff’s revamped stores, there’s plenty of room for customers to enjoy a coffee or G&T while their old jackets are given a new lease of life at the in-house waxing station.
Classes will also be run to show customers how to care for their Belstaff waxed cotton and leather jackets.
Those classes will be filmed and shared on Belstaff channels.
“They will also highlight the importance of sustainably-designed products that are built for life,” said Helen.
For almost 100 years, Belstaff has kitted out some of the most daring people the world has ever seen, including aviator Amy Johnson, adventurer TE Lawrence and revolutionary Che Guevara. “The jackets they wore are still made by Belstaff today,” said Helen.These are exciting times for Belstaff.
In March, INEOS reopened its Spitalfields store in London.
In May it relocated the Munich store to Residenzstrasse, the vibrant heart of the German city.
And in July Glasgow’s Belstaff branch was moved from Princes Square to a much bigger site in Ingram Street.
But there is one constant: the customer must always come first.