A NEW ADVENTURE IN MANUFACTURING

INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, first conceived of founding an automotive business back in 2015, when Jaguar Land Rover announced the end of production for the iconic Land Rover Defender. Lamenting the end of an automotive era with friends in Knightsbridge’s “The Grenadier” pub, he saw the retirement of the iconic 4x4 as a significant gap in the market- a gap for a practical, uncompromising, hard-working 4x4 which honours the Defender’s spirit and adapts its engineering for modern day compliance and reliability.

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