INEOS and Eliud Kipchoge reunite under new Performance Partnership
INEOS has signed a new Performance Partnership with Eliud Kipchoge to support Kipchoge’s ambitious performance goals in running.
Having won gold in the men’s marathon at the 2020 Tokyo Olympic Games, defending his title from Rio 2016, Kipchoge is going for a record-breaking three Olympic titles back-to-back as he targets gold at Paris 2024. To support this ambition, Kipchoge has signed a Performance Partnership with INEOS and will be working with Sir Dave Brailsford in his new role as Director of Sport at INEOS.
The new partnership will see the performance team behind the INEOS 1:59 Challenge, including Sir Dave Brailsford, Valentijn Trouw and Patrick Sang, come back together. In 2019, Kipchoge made history at the INEOS 1:59 Challenge by becoming the first person to run a marathon in under two hours. The knowledge and expertise of the team that made this feat possible will reunite again to work with Kipchoge to help achieve his goals.
Eliud Kipchoge said: “To receive the support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers with the support of INEOS on our side. I believe that we can make a strong impact across all sports by sharing our knowledge and experiences with each other. To utilise the greatest minds in sports will continue to allow us to keep pushing the boundaries of running. I am very excited for the future ahead.”
Sir Dave Brailsford, Director of Sport, INEOS said: “Eliud Kipchoge is a once in a generation athlete breaking athletic boundaries that many felt impossible. Collaborating with Eliud, his performance team and INEOS on the 1:59 Challenge was a truly inspiring experience. Eliud epitomises an INEOS athlete. The opportunity to come together again to tackle new ambitious challenges with Eliud and the wider running team is incredibly exciting.”
Sir Jim Ratcliffe, Chairman of INEOS added: “Eliud is a very special person with an approach and mindset that transcends sport. We have a close affinity with Eliud after the 1:59 Challenge so I’m pleased to bring him back into the fold. We have a great opportunity ahead of us to support not only his performance goals but understand how his approach can help others achieve theirs.”
Eliud Kipchoge and his team will begin working with the other teams backed by INEOS, which includes the All Blacks, Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, OGC Nice and FC Lausanne-Sport.
Through their Performance Partnerships, INEOS brings together some of the best minds and talent in sport to tackle sports greatest challenges.
Under Sir Dave Brailsford, the teams involved are working together to identify opportunities for performance gains that can be shared and applied across the group, utilising the unique knowledge and skills of world-leading experts who operate across the full sports performance spectrum.
Sir Dave Brailsford added: “Across sports, we all face the same challenge, the need to continually improve. Through INEOS, we have a unique opportunity to take on this challenge. With some of the best minds in sport we will develop and grow the INEOS performance community, driving to become greater than the sum of our parts.”
ENDS
Notes to editors
Please find free of rights imagery here, credit: NN Running Team: https://bit.ly/INEOSPRESS
For more information and behind the scenes footage visit nnrunningteam.com or visit our social media channels.
Media contacts
INEOS: Sophie Galasinski, +44 7920 364 286, sophie.galasinski@ineos.com
NN Running Team: Marleen Vink – Rennings, +316 53 34 07 55, marleen@gscmail.nl
INEOS is a global manufacturing company making the raw materials and energy used for everyday life. Used across industries such as food, medicine, home, electronics and automotive, our products aim to enhance standards of living for everyone around the world.
Improving the sustainability of our business and operations is central to the way we work. It is of critical importance to our employees, to our partners and customers, to the communities in which we operate, and to our investors. It drives innovation across all our businesses and sites.
Our products already make an indispensable contribution to society by providing the most sustainable options for a wide range of societal needs. For example, preservation of food and clean water; construction of wind turbines, solar panels and other renewable technologies; for construction of lighter and more fuel-efficient vehicles and aircraft; for medical devices and applications; for clothing and apparel; and for insulation and other industrial and home applications. If polymers and plastics were to be replaced to the maximum extent in applications where they can be substituted, overall life-cycle greenhouse gas (GHG) emissions in Europe would increase by more than 50%.
Following the Paris Climate Agreement of 2015, most nation states have set the goal to achieve a net zero emission economy by 2050, and are adopting regulations and legislation to support this. As part of this, there is widespread acceptance that we should strive for a circular economy, in which materials are re-used to their maximum extent. In response, INEOS businesses have put in place the plans and actions needed to ensure that they lead the transition to a net zero economy by no later than 2050, whilst remaining profitable, and staying ahead of evolving regulations and legislation.