The Daily Mile is a simple but ground-breaking initiative, encouraging primary schools and nurseries to take children outside running for 15 minutes each day. The aim of The Daily Mile is to improve the physical, emotional, social health and wellbeing of children in the United Kingdom and around the world – regardless of age or personal circumstances, to create healthy habits for life. It is a free and effective programme that any school can implement without need for staff training, and its impact can be transformational – improving not only the children’s fitness, but also their concentration levels, mood, behaviour and general wellbeing.
The Daily Mile Foundation is a charity, established by Elaine Wyllie in 2016 - the Pride of Britain Award-winning former headteacher of St Ninians Primary School in Scotland, where The Daily Mile first began. Elaine wants to provide every child the opportunity to do a ‘Daily Mile’ each day in their school, and has seen the initiative work as a long-term health implementation in many schools. Supported by INEOS, she is now working with a small team to build The Daily Mile’s global community with schools, local councils, sports bodies and other charities.
INEOS is backing The Daily Mile campaign due to its passionate belief in the importance of getting children active and healthy from a young ago. It also supports this cause through its own children’s running initiative and charity, GO Run For Fun (www.gorunforfun.com), which organises 2km, free, fun runs to schoolchildren across the globe.
In 2018, The Daily Mile Foundation, supported by INEOS, partnered with ITV to launch a UK-wide campaign with the aim of persuading every primary school in the United Kingdom to join The Daily Mile movement. Jim Ratcliffe, INEOS’ founder and chairman, stated, “INEOS has been supporting The Daily Mile for the last three years. We know how important it is to encourage children to get fit and healthy and look after themselves, not just for today but for the years to come. We are delighted to be working with ITV to help take The Daily Mile to the next level.” (Full press release available here, https://thedailymile.co.uk/media-centre/news/press-release-itv-and-ineos-launch-tv-campaign-to-get-every-primary-school-in-the-uk-running-the-daily-mile/)
The Daily Mile is successful because it is both simple and free:
- It takes place in 15 minutes, with most children averaging a mile each day.
- Children run outside in the fresh air – and the weather is a benefit, not a barrier.
- There’s no setup, tidy up or equipment required.
- No training is needed for teachers.
- Children run in their school uniforms, so no kit or changing time is needed.
- It’s social, non-competitive and fun.
- The children return to class ready to learn.
- It improves fitness and helps children achieve, and maintain, a healthy weight.
- It encourages children to be aware of their health.
- It’s fully inclusive; every child, whatever their circumstances, age or ability, succeeds at The Daily Mile.
For more information on The Daily Mile, visit their website – www.thedailymile.co.uk