Brand guidelines

Introduction

These guidelines are intended to ensure brand consistency across all INEOS touchpoints. They should be followed as closely as possible.

  • Our company brand guidelines

    Our company is a very devolved organisation, we are seen in the outside world trading under the single INEOS brand. Our brand therefore represents the way in which we are seen to do business. We put health, safety and the environment first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products, performance, people and relationships.

    Internally the logo represents our approach to managing INEOS; our belief in sharing rewards, our focus on growth and profit, our aim to develop top quartile economics on all of our sites.

    In some large corporations, the company logo can take on a level of importance way beyond their relevance to doing business well and I hope we never get too neurotic about the INEOS logo.

    That said the INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.

    Jim Ratcliffe, Chairman

  • Usage and Download guide

    These guidelines are intended to ensure brand consistency across all INEOS touchpoints. They should be followed as closely as possible.

    They do however; allow flexibility within the layouts and structure as we know that no two communication touchpoints are identical. If in any doubt, please contact richard.longden@ineos.com

    INEOS Brand Guidelines (7.3MB)

Downloads

For further information and files for each business.