How journalists helped to put INEOS on the map
15 Jan 2015
In 2011, when the first edition of INCH was published, research had shown that the INEOS brand was not as strong as it ought to be, given the sheer scale of the company, but that it clearly needed to be if it were to attract the very best students and potential investors and influence politicians and the media. The magazine has – hopefully – helped to address these issues, but recently INEOS’ profile has been raised in a way not even chairman Jim Ratcliffe could have predicted.