INEOS has always been drawn to those with grit, determination and focus. And for one reason alone: Those kind of people can – and often do – make a difference.
INEOS believes that individuals can excel when challenged, and that great teams can achieve extraordinary results.
It also believes that keeping fit is essential to a healthy and happy life.
Over the years INEOS has donated hundreds of thousands to help develop a healthy interest in sport, particularly among the young.
And it’s in any sport. Ice hockey. Football, Rugby. Running. And in virtually every country where it does business.
More recently, though, INEOS’ focus has turned to elite athletes. Those, who despite excelling at what they do, still have the hunger, desire and belief that anything is possible.
The INEOS 1:59 Challenge is a perfect fit for the INEOS philosophy.
“No one should ever tell INEOS that something cannot be done,” said John Mayock, a former Olympic athlete who is now Head of Sport at INEOS.
INEOS Chairman and Founder Jim Ratcliffe hopes this challenge will inspire future generations to get running and to get fit for life.
“Eliud has got the great part to play,” said Jim. “We can just facilitate it. But however good we are at getting the details right, it’s still a superhuman feat.”
He’s come close before. Very close.
In May 2017 he ran it in 2:00:25 in a specially created Nike event at Monza, Italy.
He knows that just 26 seconds stand between him and history.
Many believe it is impossible. But INEOS doesn’t.
And neither does Eliud.