INEOS has once again dispensed with traditional thinking. It has turned the humble hand sanitiser dispenser into a stylish gadget that will look good in the smartest of shops, offices, schools, restaurants and homes.
“This is the first time a lot of people will have really thought about having a dispenser in the home,” said Oli Hayward-Young, whose job is to manage the project. “But if it is going in someone’s home, it needs to look good. It needs to fit with the décor.”
Oli said many traditional dispensers tended to be ‘ugly, white plastic boxes’.
“They leave a negative feeling the minute you walk into a room,” he said. “This is a new concept for dispensers.”
He added: “There will be many businesses, which want to protect their staff and customers without compromising the look and feel of a building. Ours has been designed to be aesthetically pleasing.”
Not only that but it has also been designed by the same, world-class team who created The Grenadier, INEOS’ new
4 x 4, which is due to go on sale next year.
The man, who helped to bring The Grenadier to life on paper, is Toby Ecuyer, a trained architect and one of Britain’s best super yacht designers.
He has helped to design two types of dispenser – one for businesses and a smaller one for the home.
The professional unit, which can be customised by a company, comes in three styles – for the table, freestanding or wall mounted.
The smaller one, which is available in red, cream, silver or black, is designed to sit on a kitchen worktop or table, or be mounted on a wall by the front door.
Swiss engineering firm Gritec will initially manufacture 20,000 dispensers at their site in Grüsch.
Both went on sale via INEOS Hygienics’ website just before Christmas, along with the easy-to-fit refill cartridges.
“We got immediate interest from the public,” said Oli.
For Oli, who joined INEOS’ new global healthcare business earlier this year, it’s an exciting time.
“INEOS has always been in the background making products that underpin society,” he said. “But now it is doing something in the foreground to get the world back on its feet.”
On Friday October 23 at 8.45pm UK time, INEOS made history – by running its first-ever TV advertising campaign to showcase its hospital-grade hand sanitisers.
The advert made its debut during Coronation Street, a long-running and popular British soap.
George Ratcliffe, Chief Operating Officer of INEOS Hygienics, described it as an important milestone in the young company’s life.
“Our products were used by hospitals at the height of the pandemic and our elite sports teams are now using them,” he said. “This was our chance to show the public that, despite being a new entrant into the market, we are a trusted alternative.”
The adverts appeared to have worked.“Our weekly sales increased by over 40% after they were shown,” said George.
INEOS founded the global healthcare business INEOS Hygienics in July, but Oli said building the dispenser arm of the business, and getting the product to market so quickly, had been an amazing team effort.
“We have been able to call on the project management, commercial and engineering expertise across the company and people have risen to the challenge in very tough times,” he said.
The business, he said, had been built the long-term and a new era where the importance of hand sanitiser has never been more critical.
“Although we have seen an increase in the use of sanitisers in 2020, we believe there will be a lasting impact,” he said. “People’s attitudes have changed. Everyone now knows why it is so important to keep their hands clean to stop getting ill.”
Tottenham teams up with INEOS
Tottenham Hotspur Football Club has teamed up with INEOS Hygienics to keep its players, staff and fans safe.
The Premier League football club ordered hundreds of INEOS’ new touchless hand sanitiser dispensers just days after the Hygienics business launched the range to help maintain high levels of hygiene at the ground.
“It’s been fantastic to see the dispensers rolling off the production line,” said George Ratcliffe, COO of INEOS Hygienics.